Unveiling of the Nigerian Protein Deficiency Report 2020

Mediacraft Associates, a full-service Public Relations consultancy firm operating out of Lagos, Nigeria, is currently running the Nigeria Protein Deficiency Awareness Campaign, tagged #ProteinChallenge.

Protein Challenge is a Protein Pull media campaign supported by the United States Soybean Export Council (USSEC) and other partners, to create awareness about the prevalence, status and impact of protein deficiency in Nigeria.

To kick start the initiative, we commissioned a protein deficiency baseline study designed to empirically determine the current status and dimensions of protein deficiency in Nigeria and shed light on the food consumption patterns among Nigerians. Download survey report here

The monthly webinars provide a platform for connecting with relevant stakeholders.


This Protein Challenge Webinar session is focused on the formal presentation of the Nigeria Protein Deficiency Report 2020 and exploring the emerging issues about the true status of protein deficiency in Nigeria.


  • To formally present the Nigerian Protein Deficiency Report 2020.
  • To improve appreciation of the status, causes and consequences of protein deficiency in Nigeria today
  • To Identify strategies that would help improve the food consumption patterns across Nigeria.

Theme: The Nigerian Protein Deficiency Report 2020: Unpacking the numbers, Exploring


Date: Thursday, March 18, 2021


Time: 2.00 pm Prompt


Venue: Zoom

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Bio of Panelists
Testimonial by Mr. Obaro Agbalabri
A Market Research Association (MRA) certified Professional Market Researcher with hands-on experience in wide spectrum of market research processes. He is currently the Service Line Lead, Channel Performance for Ipsos in West Africa managing studies related to Channel sizing, Execution Measurement, Mystery Shopping, Consumer Panels, Brand Health Tracker and Customer Experience.
Mr. Obaro Agbalabri
, Panelist
Testimonial by Dr. Beatrice Oganah Ikujenyo (PhD
Chief Lecturer, Department of Home Economics, Adeniran Ogunsanya College of Education, Oto-Ijanikin, Lagos. She is published in numerous international academic and research journals.
Dr. Beatrice Oganah Ikujenyo (PhD
, Panelist:
Testimonial by Prof Adetunji Lawrence Kehinde
Professor of Agricultural Economics and Provost, College of Agriculture, Osun State University, Osun State, Nigeria. He specializes in Resource and Environmental Economics and is passionate about Developmental Economics. His research publications, in several peer review scientific journals traverse different areas of his specialization including arable crop production, farm resource use and climate adaptation by farmers among other.
Prof Adetunji Lawrence Kehinde
, Panelist
Testimonial by Dr. Adepeju Adeniran
A clinical and public health physician with experience of over 15 years in the Nigerian health delivery space and health system.
Dr. Adeniran is the co-founder and National Chair of the Nigerian Chapter of Women in Global Health, a multi-national movement of women in health care, devoted to global health improvement.
Dr. Adepeju Adeniran
, Moderator
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