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Protein Challenge Webinar – September 2020

Mediacraft Associates, a full-service Public Relations consultancy firm operating out of Lagos, Nigeria, is currently running the Nigeria Protein Deficiency Awareness Campaign, tagged #ProteinChallenge.

Protein Challenge is a Protein Pull media campaign supported by the United States Soybean Export Council (USSEC) and other partners, to create awareness about the prevalence, status and impact of protein deficiency in Nigeria.

To kick start the initiative, we commissioned a protein deficiency baseline study designed to empirically determine the current status and dimensions of protein deficiency in Nigeria and shed light on the food consumption patterns among Nigerians. Download survey report here

The monthly webinars provide a platform for connecting with relevant stakeholders.


This session seeks to draw attention to the urgent need and ways to empower women in the quest to break the cycle of malnutrition in Nigeria.



  • To highlight the important role of women as key decision makers in the choice of meals.
  • To provide insight on how women can be empowered to serve as champions in the fight against the scourge of malnutrition.
  • To educate women on the need to insist on a healthy, protein rich diet for their household with attendant cascading effect on the community.

Theme: Empowering Women to Break the Cycle of Malnutrition in Nigeria

Date: Thursday, September 10, 2020

Time: 2.00 pm Prompt

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Brief Profile of Panelists
Testimonial by Professor Ibiyemi Olayiwola
Professor Olayiwola is a Professor of Human Nutrition in the Nutrition and Dietetics Department, Federal University of Agriculture, Abeokuta.
Prof. Olayiwola has contributed extensively to Human Nutrition, through articles in reputable academic Journals of Professional bodies in foods, Nutrition, and Dietetics. She has more than seventy publications to her credit.
She is a member of a number of professional nutrition bodies, including the Nutrition Society of Nigeria (NSN), America Nutrition Society (ASN), and the International Union of Nutrition Sciences.
She is involved with the application of Nutrition and Dietetics for community development, gender, poverty alleviation, and capacity building.
Prof Olayiwola is also currently serving as a visiting Professor at Nutrition and Dietetics Department, College of Health Sciences, Bowen University Iwo, Nigeria.
Professor Ibiyemi Olayiwola
, Keynote Speaker
Testimonial by Dr Adepeju Adeniran
Dr Adeniran is a clinical and public health physician with experience of over 15 years in the Nigerian health delivery space and health system.
She is an alumnus of the University of Lagos and the London School of Hygiene and Tropical Medicine, with a degree in Medicine and Surgery, and a Masters in Global Health Policy respectively.
As a committed advocate to universal health care especially in the Lower and Middle-income health systems, she advocates and emphasizes the proper placement role of women both as deliverers and key beneficiaries of key elements of the health care system development.
Dr Adeniran is the co-founder and National Chair of the Nigerian Chapter of Women in Global Health, a multi-national movement of women in health care, devoted to global health improvement.
Dr Adepeju Adeniran
, Panelist
Testimonial by Mrs. Josephine Chukwunweike
Mrs. Chukwunweike is a certified nutritionist and an entrepreneur. She is passionate about Nutrition, especially among children and adolescents.
She is a food technologist and an associate member of the Nutrition Society of Nigeria (NSN).
She has had years of experience in community nutrition and preventive health. She is passionate about nutrition and food education. Currently, she is the Head of Administration of WONDIVA Foundation, an NGO that teaches and empowers women of all ages to be the best they can be in their society and the world at large.
She is the founder of the marriage counselling group, Praying into Marriage (PIM), dedicated to women empowerment and healthy lifestyles in Nigeria.
Mrs. Josephine Chukwunweike
, Panelist
Testimonial by Mrs. Lilian Ekong
Mrs. Ekong is a Professional Cuisine Chef with over ten years’ experience. She is CEO of leading cookery brand Lily's Chops, a firm committed to making global impact through good food and nutrition.
Mrs. Ekong has a certificate in Culinary Arts and Food Safety in Catering from the Ashburton Chefs Academy in the United Kingdom. She is a member of the Confederation for Tourism and Hospitality (United Kingdom).
Mr. Ekong, who holds a B.Sc. in Economics, recently completed a HARVARDX course (Entrepreneurship in Emerging Economies).
Mrs. Lilian Ekong
, Moderator
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