The Protein Challenge Webinar Series 5

Mediacraft Associates, a full-service Public Relations consultancy firm operating out of Lagos, Nigeria, is currently running the Nigeria Protein Deficiency Awareness Campaign, tagged #ProteinChallenge.

Protein Challenge is a Protein Pull media campaign supported by the United States Soybean Export Council (USSEC) and other partners, to create awareness about the prevalence, status and impact of protein deficiency in Nigeria.

To kick start the initiative, we commissioned a protein deficiency baseline study designed to empirically determine the current status and dimensions of protein deficiency in Nigeria and shed light on the food consumption patterns among Nigerians. Download survey report here

The monthly webinars provide a platform for connecting with relevant stakeholders.


The Protein Challenge Webinar Series 7 is a platform to explore homegrown solutions in the quest to tackle the rising incidence of protein deficiency through the consumption of protein-rich foods, in particular soybeans, which ranks as an excellent protein food source.


  • To stimulate discussions amongst stakeholders in the health/nutrition space about the viability and value of soybeans as a veritable protein food source.
  • To promote strategies that will contribute to efforts to alleviate protein deficiency, with emphasis on protein-rich local food sources.
  • To encourage more Nigerians to take advantage of soybeans, a rich protein food source, utilized in agriculture (poultry, livestock, aquaculture feed production) and human diet.

Theme: Nigeria’s Protein Deficiency Challenge: Soybeans to the Rescue


Date: Thursday, December 10, 2020


Time: 2.00 pm Prompt


Venue: Zoom

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Bio of Panelists
Testimonial by Professor Ibiyemi Olayiwola,
Professor Olayiwola, Professor of Human Nutrition, Department of Nutrition and Dietetics, Bowen University, Iwo Osun State, Nigeria. Prof. Olayiwola has contributed extensively to Human Nutrition, through articles in reputable academic Journals of Professional bodies on foods, Nutrition, and Dietetics. She has more than seventy publications to her credit. She is a member of a number of professional nutrition bodies, including the Nutrition Society of Nigeria (NSN), America Nutrition Society (ASN), and the International Union of Nutrition Sciences. She is involved with the application of Nutrition and Dietetics for community development, gender, poverty alleviation, and capacity building.
Professor Ibiyemi Olayiwola,
, Keynote Speaker
Testimonial by Mrs. Josephine Chukwunweike
Mrs. Chukwunweike is a certified nutritionist and an entrepreneur. She is passionate about Nutrition, especially among children and adolescents. She is a food technologist and an associate member of the Nutrition Society of Nigeria (NSN). Josephine has had years of experience in community nutrition and preventive health. She is passionate about nutrition and food education. Currently, she is the Head of Administration of WONDIVA foundation, an NGO that teaches and empowers women of all ages to be the best they can be in their society and the world at large.
Mrs. Josephine Chukwunweike
, Panelist:
Testimonial by Mr. Charles Nkwoala
Mr. Nkwoala is a community nutritionist, with speciality in Nutrition Education, a lecturer and Ph.D. candidate in the Department of Human Nutrition and Dietetics, Michael Okpara University of Agriculture, Umudike, Abia State, Nigeria. He is a certified Lead Auditor in Food Safety Management Systems and has expertise in food and nutrition data analyses/management. Charles has been involved in several community nutrition programmes and researches aimed at promoting exclusive breastfeeding of infants, appropriate complementary feeding practice for young children and household dietary diversity, using locally available foods in Nigeria. He worked with Grameen Foundation, USA in the development and pre-testing of mobile nutrition messages in Nigeria in their mHealth project. Mr. Nkwoala is a member of the Nutrition Society of Nigeria (MNSN), Nutrition Society UK (MNS UK) and Nigerian Institute of Food Science and Technology (MNIFST) and serves in several committees at the university, state and national levels.
Mr. Charles Nkwoala
, Panelist
Testimonial by Mrs. Louisa Olaniyi
Mrs. Louisa Olaniyi is a multiple award-winning Broadcast Journalist, Tech enthusiast and TV host.
She is the Head of Presentation Unit at RAVETV. She is an active member of the Catholic Media Association of Nigeria, (CAMPAN), Nigeria Information Technology Reporters Association (NITRA) and an alumnus of the VoiceOver Academy.
Mrs. Louisa Olaniyi
, Moderator
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