Mediacraft Associates, a full-service Public Relations consultancy firm operating out of Lagos, Nigeria, is currently running the Nigeria Protein Deficiency Awareness Campaign, tagged #ProteinChallenge.
Protein Challenge is a Protein Pull media campaign supported by the United States Soybean Export Council (USSEC) and other partners, to create awareness about the prevalence, status and impact of protein deficiency in Nigeria.
To kick start the initiative, we commissioned a protein deficiency baseline study designed to empirically determine the current status and dimensions of protein deficiency in Nigeria and shed light on the food consumption patterns among Nigerians. Download survey report here
The monthly webinars provide a platform for connecting with relevant stakeholders.