Nestle Central and West Africa Limited (NCWAL) has re-stated its commitment to growing the agricultural value chain in the Central and West African sub-regions by increasing local sourcing of raw materials for its manufactured products. The company stated that nearly 75 per cent of the raw materials used in its products are sourced locally from suppliers to provide income and create job opportunities for thousands of citizens in the sub regions. The Business Executive Officer for Culinary at NCWAL, Mr. Dominique Allier, said in a recent virtual conference that Nestle has also taken the manner it communicates its products to the consumers a step further by launching the Maggi website that would provide a “recipe hub” of varied dishes from all over the region and enable people anywhere to prepare African traditional cuisine.
According to the Nutrition, Health and Wellness Manager for NCWAL, Ms. Akua Kwakwa, the website will highlight the importance of including nutritious diets in daily lives with well-known family favourites and provide people across the globe with easy access to traditional African recipes they know and love.
She said: “For people who are more concerned about sodium, saturated fat and added sugars, the website features the unique ‘My Menu IQ’ guide that illustrates how nutritionally-balanced each recipe is. The higher the score, the more balanced the meal is.” This Day