The Nigeria Protein Awareness Campaign is a media campaign initiative, supported by the United States Soybean Export Council (USSEC) and its partners to create awareness about the prevalence, status and impact of protein deficiency in Nigeria. Protein Challenge is the theme (tag) for the campaign.

For this project, USSEC acts as a knowledge, technical and promotion partner and will work with relevant stakeholders across a broad section of the economy, from academia to healthcare, NGOs, agriculture, agro-processing and government, to proffer solutions that will enable everyday Nigerians overcome the risk of protein deficiency and live healthy, productive lives.

To create massive nationwide awareness of Nigeria’s protein deficiency situation so as to help mitigate occurrences everywhere in the country, with particular emphasis on soy as a cost-effective source of protein.