Protein Challenge Webinar – August 2020

Mediacraft Associates, a full-service Public Relations consultancy firm operating out of Lagos, Nigeria, is currently running the Nigeria Protein Deficiency Awareness Campaign, tagged #ProteinChallenge.

Protein Challenge is a Protein Pull media campaign supported by the United States Soybean Export Council (USSEC) and other partners, to create awareness about the prevalence, status and impact of protein deficiency in Nigeria.

To kick start the initiative, we commissioned a protein deficiency baseline study designed to empirically determine the current status and dimensions of protein deficiency in Nigeria and shed light on the food consumption patterns among Nigerians. Download survey report here

The monthly webinars provide a platform for connecting with relevant stakeholders.


The Sustainable Development Goals (SDGs) are a collection of 17 global goals designed to be a “blueprint to achieve a better and more sustainable future for all”. Set in 2015 by the United Nations General Assembly, the SDGs are intended to be achieved by the year 2030.

The goals are meant to address global challenges, including those related to poverty, nutrition, inequality, climate change, environmental degradation, peace and justice. The 17 Goals are all interconnected.

The Decade of Action calls for accelerating sustainable solutions to all of the world’s biggest challenges.

Specifically, the SDG 2 goal is to end hunger, achieve food security and improved nutrition and promote sustainable agriculture. That is the thrust of the next Protein Challenge webinar:

Webinar Theme: The UN Decade of Action on Nutrition: Connecting the Dots for Nigeria.

Date: Friday, August 21, 2020

Time: 2 pm Prompt

The webinar seeks to provide a platform for stakeholders to chart a path towards helping Nigeria achieve the Sustainable Development Goal 2 (SDG 2) in pursuance of the United Nations Decade of Action, specifically in the area of nutrition.


  • To highlight the targets of SDG 2, with connections to the Nigerian situation
  • To highlight the specific actions that the government needs to take urgently to make progress towards achieving the SDG 2 in Nigeria
  • To draw attention to the increased consumption of local nutrient-rich protein foods, as a very important means towards the achievement of SDG 2 in Nigeria
Testimonial by Foyinsola Oyebola
Foyinsola has over 25years experience working on various social development programs in the field of Health, Education and Economic empowerment across local and international development organisations and the corporate sector.
Since retiring from MTN Foundation in 2017, Foyinsola has devoted her energies to SRH of Adolescents & Women among vulnerable demographics and capacity building for health workers. She volunteers at Human Development Initiatives (HDI), an NGO focused on strengthening vulnerable humans in the society.
Foyinsola Oyebola
, Discussants
Testimonial by Collins Akanno
Collins is a community nutritionist and entrepreneur. He is the founder of Diet234, a primary resource for healthy nutrition information and inspiration in Nigeria.
He believes in the role of nutrition awareness and education in food and nutrition security, sustainable development and preventive health. He is a member of the Nutrition Society of Nigeria (NSN). Currently, he leads Communeating, a tech-enabled collaborative community powered by 200+ volunteers, food and health enthusiasts across the Nigerian states, with mutual interests in scaling down the challenge and burden of hunger, malnutrition and food insecurity in Nigeria.
Collins Akanno
, Discussants
Testimonial by Remmy Nweke
Remmy is the National Coordinator, Media Centre Against Child Malnutrition (MeCAM) Nigeria and Group Executive Editor, of international multiple award-winning ITRealms, NaijaAgroNet and DigitalSENSE Business Magazine. MeCAM, a member of the Civil Society Scaling-Up Nutrition in Nigeria (CS-SUNN) was founded in 2015, as a media advocacy group against child malnutrition and well-being. It seeks to strengthen the agro-nutrition capacity and interest of its members professionally in contribution to nation-building in Nigeria and across the African continent.
Remmy Nweke
, Discussants
Testimonial by Martha Okpeke
Martha is a PR consultant with over 12 years of continuous practice in the industry.
Passionate about sustainable development, Martha is continuously lending her voice to discussions on achieving the SDG goals. She has consulted on several brands such as Mastercard, Nigeria Breweries Plc, Procter & Gamble W.A, GE W.A, Lenovo, Guinness Nigeria, Interswitch Group, WFM, Promasidor, Renmoney, Kirusa, etc. Martha is currently an Account Director with Mediacraft Associates.
Martha Okpeke
, Moderator
Click Here To Register