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The Campaign

The Nigeria Protein Awareness Campaign is a media campaign initiative, supported by the United States Soybean Export Council (USSEC) and its partners to create awareness about the prevalence, status and impact of protein deficiency in Nigeria. Protein Challenge is the theme (tag) for the campaign.

For this project, USSEC acts as a knowledge, technical and promotion partner and will work with relevant stakeholders across a broad section of the economy, from academia to healthcare, NGOs, agriculture, agro-processing and government, to proffer solutions that will enable everyday Nigerians overcome the risk of protein deficiency and live healthy, productive lives.

The Mission

To create massive nationwide awareness of Nigeria’s protein deficiency situation so as to help mitigate occurrences everywhere in the country, with particular emphasis on soy as a cost-effective source of protein.

Resources

Protein facts

Protein facts

Learn more about protein and how protein rich diet helps mitigate deficiency

Soy power

Soy power

Insights into the awesome beneficial uses of Soybeans today.